Business as usual?

Every once in a while, for an small entrepreneur validation comes along to renew your resolve. But the times in between are the toughest part. You started your business because you had a new widget or a different service. However, just because you think you have the answer to everyone's problems doesn't mean customers know they need it.
People tend to want things to stay the same. Therefore, your job is to convince them of how much better their lives will be if they buy your product or use your service. That is your job. To understand your customer, to know their lives, and to solve a problem they may not even know they have.
It is never easy to change habits.
Not only are you responsible for supply but you have to create your own demand. How you do so will determine your success.
Just remember, when choosing between the carrot and the stick.
No one likes to be beaten.